A Simple Guide to Shop Keychron Products on Amazon

Amazon is an online "department store". Its massive product categories are meant to make it easy for you to find what you want to buy. You can either browse or search at any time, which is also why it is popular among millions of online shoppers. However, many people still have some questions about the sellers on Amazon! For example, what is the difference between Sold by Amazon (SBA), Fulfilled by Amazon (FBA), and third-party sellers?

In this article, we’ll examine how to identify the seller on Amazon, the way to tell the difference between new and used products, and give some tips for buyers who are considering shopping on Amazon.

How do I know who the seller is?

Sold by XXX and Ships from Amazon (FBA)

FBA products are marked "Sold by XXX and Ships from Amazon" on the product page which means that the item is sold by a third-party seller but shipped from an Amazon warehouse. Most products on Amazon are sold by third-party sellers. According to Amazon’s new report, third-party sellers, independent sellers listed in the report, account for more than 60% of sales in Amazon’s stores. The results in part underscore third-party sellers have accounted for the majority of Amazon’s economic growth and have become an indispensable and important part of Amazon. This means that we will come across many products marked "Sold by XXX" including Keychron products when shopping on Amazon. It should be noted that multiple sellers may appear on the same product page at the same time, so we need to ensure that we choose a reliable seller (e.g.: Keychron, Keychron Keyboards, Keychron Direct).

Source: 2022 Small Business Empowerment Report

Ships from Amazon (ie: Fulfilled by Amazon) is a way for sellers to send their products to Amazon’s warehouse, and then Amazon is responsible for the storage, picking, packing, shipping, and logistics-related customer service for those specific products. The logistics experience is incredible since Amazon is involved. If there are any problems when you receive your package, you can return, refund, exchange, etc.

Fulfilled by Third-Party Seller

Many third-party sellers have established their delivery systems or ship it by themself. Under normal circumstances, third-party sellers’ products neither support Amazon Prime membership services nor enjoy the after-sales support provided by Amazon. However, some sellers who can provide one-day or two-day delivery times close to the ETA of Amazon Prime membership will improve user confidence to buy by joining the Seller Fulfilled Prime program. While the items that don't join the program may take longer to arrive as the shipping speed of products isn't controlled by Amazon. If you run into problems, you need to return the item directly to the seller, not the Amazon return agency. But no worries, Amazon's "A-to-z Guarantee" can still protect you.

The third-party products are marked "Sold by XXX and Ships from XXX (Third-Party seller)" on the product page.

Sold by Amazon (SBA)

Typically, an item says "Ships from Amazon.com and sold by Amazon.com" underneath the Add to Cart button, which means it is sold by Amazon itself. For products sold by Amazon itself, Amazon is responsible for the entire process, from stocking and delivery to after-sale service.

How to identify new and pre-owned items on Amazon？

While browsing for products on Amazon, you may have come across the term “X used & new offers". This indicates that you can purchase a new or used item. Surely, these used items may also come from other stores, so you have to pay attention to who is the seller before purchasing.

In addition, we can also see the item's condition on the product page. If a product is listed as "Used - XX (Product Condition: Like New, Very Good, Good, Acceptable). This means that the item has been previously owned and probably experienced wear and tear. That's also why the price of used items is noticeably lower than normal. So it is important to understand the grading system used to describe the item's condition when purchasing used items on Amazon.

Please go to the Amazon condition requirement if you want to know more about the grading system.

It deserves to be noted that the grading system is subjective and may vary from seller to seller. It is always a good idea to read the item description and view any photos provided to get a better understanding of the item’s condition.

What should I pay attention to when shopping on Amazon？

It is essential to keep an eye on the seller's information when we are making a purchase. As mentioned above, If the item is "Sold by Amazon", it means that Amazon itself is selling the item. 

However, if the item is sold by a third-party seller, it’s important to do some research before making a purchase. The seller's ratings and reviews will be good references. If the seller has a high rating and positive reviews, it’s likely that they are a reputable seller.

Furthermore, be sure to read the seller’s return policy before making a purchase to ensure that you are comfortable with the terms as third-party sellers may have different return policies.